Meetings

Our September 19 meeting will be at 1:30 pm at the office:
3351 Claystone St. SE, Suite G22
Grand Rapids, MI 49546

Here’s the topic and agenda: How to build and use a customer list

If you don’t have a list…How to start one
If you do have a list… what to do with it
Examples of CRM (Customer Relationship Manager) software
Demo of one CRM
Clients vs Prospects
Concept of RFM = Recency, Frequency, Money
How to locate the RFM information you already have
What do you do with a list now that you have one?
Stay top of mind – send something out every week, even if it’s small

Q&A Time
Hotseat time

Our August 22 meeting will be at 1:30 pm at the office:
3351 Claystone St. SE, Suite G22
Grand Rapids, MI 49546

Here’s our agenda:
Welcome & Introductions
Topic: Using Videos to Build Trust and Improve your Marketing
– Why video?
– 2 Kinds of videos: testimonial and demonstration
– When and where to use each
– How videos build trust
– Ways to create good videos… and how good do they need to be?
– Where to use videos: Website, Social media, YouTube Channel
– Live versus recorded videos
– Video editing: Adobe Premiere Elements, Apple iMovie, VLMC
– Video creation tools – Rocketium

Q&A
– Are you currently using videos? How and where?
– Would you be interested in a “video day” to help create some videos?
– How could you increase testimonial effectiveness with video

“Hot seat” time
Upcoming ideas