One of the best pieces of business advice I have been given was to write a book. My business mentor at the time called it the “ten pound business card.”
While my book wasn’t 10 pounds (it was actually more like a 80 page brochure), I did publish it, it’s still available on Amazon, and I have a box of copies in my office; I give them out to prospective clients for my tech business.
Instead of just handing a prospect a business card and a brochure, imagine being able to say, “Oh, and I wanted to give you a copy of my book as well. Everything we do, our philosophy of good service and attention to detail is in the book.”
The book saves me some time explaining the same sorts of things over and over, but more importantly, it sets me apart from other people in my field. Most of them have not written a book. It builds trust, is intriguing, and is memorable. People might throw away a business card, but most will not throw away a book.
So, what does it take to write a book? It takes some time, but there’s a formula you can use to get it done fairly quickly.
This month’s webinar is all about how to get your book project done. Sign up here: https://event.webinarjam.com/register/11/owr82c7